Part V Cloze (15 minutes)
Direction: There are 20 blanks in the following passage. For each blank there are four choice marked A), B), C) and D) on the right side of the paper. You should choose the ONE that best fits into the passage. Then mark the corresponding letter on Answer Sheet 2 with a single line through the centre.
Who won the World Cup 1994 football game? What happened at the United Nations? How did the critics like the new play? 67 an event takes place; newspapers are on the streets 68 the details. Wherever anything happens in the world, reports are on the spot to 69 the news.
Newspapers have one basic 70 , to get the news as quickly as possible from its source, from those who make it to those who want to 71 it. Radio, telegraph, television, and 72 inventions brought competition for newspapers. So did the development of magazines and other means of communication. 73 , this competition merely spurred the newspapers on. They quickly made use of the newer and faster means of communication to improve the 74 and thus the efficiency of their own operations. Today more newspapers are 75 and read than ever before. Competition also led newspapers to branch out to many other fields. Besides keeping readers 76 of the latest news, today's newspapers 77 and influence readers about politics and other important and serious matters. Newspapers influence readers' economic choices 78 advertising. Most newspapers depend on advertising for their very 79 .Newspapers are sold at a price that 80 even a small fraction of the cost of production. The main 81 of income for most newspapers is commercial advertising. The 82 in selling advertising depends on a newspaper's value to advertisers. This 83 in terms of circulation. How many people read the newspaper? Circulation depends 84 on the work of the circulation department and on the services or entertainment 85 in a newspaper's pages. But for the most part, circulation depends on a newspaper's value to readers as a source of information 86 the community, city, country, state, nation, and world—and even outer space.
67.A.Just when B. While C. Soon after D. Before
68.A.to give B. giving C. given D. being given
69.A.gather B. spread C. carry D. bring
70.A.reason B. cause C. problem D. purpose
71.A.make B. publish C. know D. write
72.A.another B. other C. one another D. the other
73.A.However B. And C. Therefore D. So
74.A.value B. ratio C. rate D. speed
75.A.spread B. passed C. printed D. completed
76.A.inform B. be informed C. to be informed D. informed
77.A.entertain B. encourage C. educate D. edit
79.A.on B. through C. with D. of
80.A.forms B. existence C. contents D. purpose
81.A.source B. origin C. course D. finance
82.A.way B. means C. chance D. success
83.A.measures B. measured C. Is measured D. was measured
84.A.somewhat B. little C. much D. something
85.A.offering B. offered C. which offered D. to be offered
86.A.by B. with C. at D. about
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