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一、汉译英
表现忠诚—与老板共赢
在当今这样一个竞争激烈的年代，谋求个人利益，实现自我价值是天经地义的事。但是，遗憾的是很多人没有意识到个性解放、自我实现与忠诚和敬业并不是对立的，而是相辅相成、缺一不可的。许多人以玩世不恭的态度对待工作，他们频繁跳槽，觉得自己工作是在出卖劳动力；他们蔑视敬业精神，嘲讽忠诚，将其视为老板盘剥、愚弄下属的手段。
现代企业中，老板和员工是一对矛盾的统一体，从表面上看起来，彼此之间存在着对立性—老板希望减少人员开支，而员工希望获得更多的报酬。但是，在更高的层面上，两者又是和谐共赢的——老板需要忠诚和有能力的员工，业务才能进行；员工必须依赖公司的业务平台才能获得物质报酬和满足精神需求。因此，对于老板而言，公司的生存和发展需要员工的敬业和忠诚；对于员工来说，丰厚的物质报酬和精神上的成就感离不开公司的存在。
老板在用人时不仅仅看重个人能力，更看重个人品质，而品质中最关键的就是忠诚度。在这个世界上，并不缺乏有能力的人，那种既有能力又忠诚的人才是每一个企业企求的理想人才。人们宁愿信任一个能力差一些却足够忠诚敬业的人，而不愿重用一个朝三暮四、视忠诚为无物的人，哪怕他能力非凡。如果你是老板，你肯定也会这样做。
只要你真正表现出对公司足够的忠诚，你就能赢得老板的信赖。老板会乐意在你身上投资，给你培训的机会，提高你的技能，因为他认为你是值得他信赖和培养的人。对老板忠诚并不是口头上的，而是要用努力工作的实际行动来体现。我们除了做好份内的事情之外，还应该表现出对老板事业兴旺和成功的兴趣，不管老板在不在身边，都要像对待自己的东西一样照看好老板的设备和财产。另外，我们要认可公司的运作模式，由衷地佩服老板的才能，保持一种和公司同发展的事业心。即使出现分歧，也应该树立忠实的信念，求同存异，化解矛盾。当老板和同事出现错误时，坦诚地向他们提出来。当公司面临危难的时候，和老板同舟共济。
二、英译汉
The Power of Branding
Nike, Volkswagen and McDonald's have successfully branded their companies, using testimonials, performance reviews, or other measures to attract consumer buy-in for their products. The first step in job hunting is knowing your target audience. Candidates who demonstrate knowledge of a company and the specific position being offered in resumes, cover letters and interviews tend to get noticed.
Get Your Customer to Know You
The crucial step in making yourself relevant is creating an advertising campaign for your brand. Ask yourself how your product – skills, experience and education – enables you to better serve your targeted audience than the competition and convey that through your resume and cover letter.
Just as consumers are bombarded with hundreds of commercials selling everything from shampoo to soda, hiring managers are bombarded by hundreds of resumes selling various candidates. You have to grab their attention and do so quickly.
A recent survey found the majority of hiring managers plan to fill new positions in 30 days or less this year, with one-third planning to fill them in 14 days or less. These managers want to move fast to meet deadlines and quotas. To stand out from other candidates, you have to leverage your knowledge of the prospective employer and deliver a clear, concise message that leaves a lasting impression.
"Where's the Beef?" – From the moment the employer sets eyes on a resume or a candidate, he/she wants to know one thing: "Where's the beef?" – meaning how can your experience translate into success for my company? You have to identify the employer's points of pain – whether there is a need for more sales revenue, better communications or new product development – and show how your background can bring resolution and improvement. Discuss your accomplishments at other companies and offer up new ideas for the prospective employer.
"Snap! Crackle! Pop!" - Remember to use all the resources available to advertise your brand and extend your market reach. A recent survey found 63 percent of job seekers use at least three resources to find employment, with newspaper classifieds, online career sites and networking topping the charts as most popular. Check the classifieds, post your resume and apply for jobs online, call family and friends who may know someone who works at the company who can give your product a testimonial.
"Job seekers need to keep in mind that they have a product employers want," said Scott. "Job seekers present a solution to a problem, more efficiencies for a department or vision for new opportunities. Employers are shopping around. When you market yourself as a brand, you get employers shopping for you."
[责任编辑:judycai]
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